900 – 1.800 €
DROP STARTER
Strategy
- Simple logo design or logo refresh Color palette Primary typography 10 Instagram templates (posts / stories) 2 basic print graphics (t-shirt / hoodie / merch)
Guidelines
- Notes This package is focused on execution, not deep brand strategy. Designed to help brands launch fast and test the market.
1–2 weeks
3,500 – €5,500
Balanced identity system
Strategy
- Includes Light brand strategy Positioning Tone of voice Logo system (main logo + variations) Visual system (patterns / graphic elements) Label set Neck label Wash label Flag label Hangtag design Basic packaging design 15 social media templates (feed + stories)
Guidelines
- A repeatable identity system designed to support multiple drops without starting from scratch every time.
3–4 weeks
€10,000 – €15,000
BRAND SYSTEM
Strategy
- Full brand strategy development
- Stakeholder interviews
- Market & competitor analysis
- Brand architecture
- Positioning & messaging
- Brand story & narrative
- Internal brand workshop
Identity / Design
- Logo design (unlimited concepts)
- Complete color system
- Typography system
- Icon library
- Pattern & texture library
- Photography direction
- Illustration style
- Stationery suite
- Marketing collateral templates
Guidelines
- Extensive brand manual
- Digital asset library
- Print specifications
- Motion guidelines
- Social media templates
- Presentation templates
- Email signature templates
6–8 weeks
